There are many reasons to write. Setting aside marketing or financial reasons, writing has an inherent reflective quality to it. This makes it a powerful tool for introspective work; that is, developing your sense of self, examining your beliefs and ultimately evolving your understanding of...
Forget “fake it til you make it”. The new currency of trust is authenticity.
I can’t believe how many business coaches there are in the fitness industry. I’ve been working as a trainer for nearly 13 years and I run a better-than-average business, but I...
The human mind works in interesting ways. We love to categorise things. It allows for easy recognition and reduced cognitive load – to stereotype frees up mental bandwidth. This is obviously helpful in many situations, but it can also breed blind spots in how we think. It can create borders...
You don’t lose or gain fat overnight
…Not visibly anyway. The scales can be your best friend or your worst enemy. Is there anything more frustrating than stepping on the bathroom scales in the morning and seeing a stubborn number – or, god forbid, a higher number than...
What’s the healthiest diet? The one with no limits.
“Food” conjures a different image for each of us, and that’s because there are so many possible combinations of plants, flesh, oils, fruits, spices and preparation methods. Each of these has a unique...
Chances are you’ve heard of creatine. The most studied supplements are probably creatine and caffeine, so we know a fair bit about its benefits, dosage and drawbacks. If you don’t know anything about it – don’t worry, this guide will give you everything you need to know.
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Body Recomposition Guide
Luke Tulloch
What is Recomping?
The holy grail of physique training is the recomp (short for body recomposition) – simultaneously losing fat and building muscle. Typically, you’re told you have to pick between one or the other. Why is that?
The answer...
Weight loss tips for belly fat, men, women, PCOS, endomorphs…
Weight loss is about energy balance. You must use more energy than you ingest, but this isn’t helpful advice when it comes to the practical side of things. Weight loss nutrition is simple in theory and nuanced in...
How many calories does weight lifting burn?
Luke Tulloch
Energy balance is the key to losing weight. It’s impossible to lose weight without generating a calorie deficit, and while some focus should be on the “energy in” side of the equation,...
Is organic food actually healthier?
Luke Tulloch
I can already tell this one will be controversial. It’ll elicit eye-rolls from some and vehement proclamations from others. I’m going to take a scientific look at whether organic foods are actually healthier or safer than...
How to improve your life with hobbies
I think having a hobby is seriously important. It's not just a play-thing for teenagers or an unimportant side activity in your adult life, it's a genuinely healthy thing to actively nurture.
I'm no psychologist, so I might have bought into the ideas...
How does muscle memory work for bodybuilding?
Luke Tulloch
What is muscle memory?
There are two different things that people call muscle memory. The first is a skill-based concept – how long will it take to develop reflexes for basketball? This involves...
