My name's Luke.

I'm an insufferable beer drinker, average guitar player, and animal-lover. I have a 10-month-old daughter called Freyja. She's a lunatic.

I've been a personal trainer in Sydney, Australia for 15 years (although I'm currently living in Gothenburg, Sweden). I've also attended university to study neuroscience, started an online education business, and delivered in-person seminars around the world.

My mission is to help other personal trainers feel more confident by becoming great coaches.

I do this by helping them write programs they're proud of, explain complex topics simply, and grow their business in a way that aligns with their values.